Today, I'm excited to share with you five of my favorite SEO techniques that consistently deliver impressive results.
Technique #1: The Merger Technique:
Coined in 2015, the merger technique involves redirecting a relevant, dead business to your own, skyrocketing your site's authority and trust.
Used by industry leaders like Neil Patel and web FX, it's a powerful strategy that requires careful execution.
Opportunity Identification:
Use tools like SpamZilla to find potential opportunities.
Set filters based on metrics like TF, HRF, and Domain Authority.
Research available drop domains, looking for diamonds in the rough.
Vetting Process:
Focus on relevance, ensuring link profiles align with your target site.
Examine link profiles using Majestic metrics.
Assess anchor text profiles, ensuring a natural blend.
Review the domain's history to avoid potential SEO pitfalls.
Check if the domain is indexed in Google.
Execution of the Merger:
Get dedicated hosting for complete control.
Map out every page with backlinks using tools like Ahrefs.
If relevant pages don't exist, create them to support new links.
Implement redirects on a page-by-page basis using tools like the Redirection plugin.
Timing and Caution:
Patience is key; it can take up to 6 months to see the effects.
Caution against overusing this technique; keep redirects below five for safety.
Don't implement until you've built a strong UX and content foundation.
Technique #2: AI for Untapped Content Opportunities:
Utilize chat GPT to find clustering opportunities in Google Search Console.
Identify keywords ranking below position 50, indicating potential for optimization.
These keywords present opportunities to create new, optimized content.
Technique #3: Reverse Silo Technique:
Prioritize content for link acquisition, driving link equity to important but less link-worthy pages.
Example: Candy Funhouse's Chief Candy Officer page attracted backlinks, improving overall site authority.
Technique #4: AI for Linkbait Creation:
Identify free tools from competitors attracting backlinks using Ahrefs.
Use chat GPT to create linkbait content quickly and efficiently.
Example: A script timer created with chat GPT drove 500 organic search visitors per month and acquired 11 backlinks.
Technique #5: Fixing Keyword Cannibalization:
Identify keyword cannibalization through fluctuating ranking positions and ever-changing ranking URLs.
Optimize pages for specific variations of a keyword to avoid confusion.
Target one primary keyword per page, creating new pages only for different intents.
Conclusion:
These five techniques can significantly boost your SEO game. If you found value in this article, share it among your fellow SEO friends.
